Hyundai’s Cryptic Teaser Says ‘Something Big Is Coming’
The weird teaser provides few clues as to what the automaker will reveal at the New York Auto Show later this week.
THE BREAKDOWN:
- Hyundai will reveal "something big" at the New York Auto Show.
- The automaker released a cryptic video teasing the 'major world debut.'
- The automaker will reveal it its press conference on Wednesday, April 1, at 9:55 am ET.
The New York Auto Show is this week, and Hyundai will have “something big” to reveal at the event. Details are nonexistent outside of the automaker’s cryptic teaser video.
The video is only 15 seconds long and shows a cube-like rock spinning in the air against a barren landscape. There’s also a person walking toward the camera, but that’s all the clip reveals.
If we dig into the details and attach meaning to the visuals, this looks like the perfect landscape for a new product based on the Crater concept. Hyundai says this will be a “major world debut,” so we expect to see a new product.
While we have our fingers crossed that Hyundai will turn the Crater into a reality, it’s unclear exactly what the automaker has planned. Outside of vehicles, Hyundai Motor Group dabbles in an assortment of technologies, and, just a few years ago, was teasing a future driven by robots, so we will just have to wait and see.
Hyundai will host its press conference on Wednesday, April 1, at 9:55 am ET at the New York Auto Show. The automaker will livestream the event on its YouTube channel.
Gallery: Hyundai New York Auto Show Teaser
Motor1’s Take: We are excited to see whatever Hyundai has planned. We hope it’s a production version of the Crater, as off-road SUVs remain popular with consumers. The automaker needs a rugged competitor, and New York would be the perfect venue.
Here's More From Hyundai:
Source: Hyundai
RECOMMENDED FOR YOU
Hyundai Says The Biggest Challenge For Hydrogen Cars Is Finding Customers
BMW's Electric 3 Series Makes Gas Hard To Justify: Driven
Mechanic Works On New Hyundai Elantra. Then He Realizes It Has Too Much Break-In Oil: ‘All Of Them Do This’
Lincoln Recalls 11,623 Nautilus And Corsair Hybrids After Unexpected Neutral Shifts
16 Cars You Can Still Buy With A Naturally Aspirated V6
Ford Is Already Dropping The Dark Horse SC's $31,000 Track Pack
The New Hyundai Tucson Could Be Its Most Popular Yet